Brand Value
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Construction Significance
| Mengdi brand value system is the value aggregation of the Mengdi brand, and it is a specific expression of Mengdi's own advantages and development vision. It is the core support for Mengdi to achieve high-quality and sustainable development in the face of fierce market competition. Mengdi Group takes the ”Mengdi" brand as a unified whole, and promotes and implements a systematic and orderly brand value system inward; establishes the original intention of Mengdi Group outward, and realizes the awareness of the brand value of Mengdi by customers and partners. |
Brand Framework Construction
Value Proposition
Industry
Garments
Mengdi Group is deeply engaged in the garment industry, specializing in fine knitwear fabrics and knitwear products.
Pattern
Industry chain
Mengdi Group integrates to form an integrated whole production process, the whole industrial system, and the embodiment of the whole process service to realize customer value needs.
ODM
Mengdi Group has always focused on customer needs, carried out product research and development, design and manufacturing, and continuously improved the value of variety innovation.
Identity
Partner
Refers to Mengdi Group's comprehensive practice of focusing on customer needs, establishing cooperative relations of collaboration, mutual achievement, and win-win cooperation with customers and partners, and working together to achieve common goals and interests.
Brand Trust
Collaborative layout of the whole industry chain
Comprehensive coverage of 8 major categories
Scientific management of lean production
8 major speed-up and accurate delivery
45 years of craftsman quality
8 standards are strictly required
Customer-oriented, quality-enhancing and efficiency-enhancing
4 Major environmental saving services
Brand Personality
Mengdi brand personality remains ingenious but not stereotypical：
What kind of person is designed to make people “worry-free”?The spirit of craftsmanship is reliable , and pioneering and enterprising excellent .
Reliable
Every Mengdi person.
Treat work seriously and persistently, professional and reliable; treat customers with integrity and responsibility, and cooperate reliably；
Take responsibility for problems, respond quickly and solve them, and have a reliable attitude.
Excellent
Reliability has been deeply imprinted in the hearts of us and our customers. As an ODM ecological partner, the market is changing rapidly.
In the future, we will maintain an attitude of excellence, with the spirit of innovation, and always demand higher standards of ourselves.
Brand Story
Element Definition
Brand Image Elements
Taking the “M” in Mengdi's image as the prototype, while strengthening Mengdi's industry attributes, it will continue Mengdi's “M” brand visual assets.
Taking the brand concept of good partners and ecological partners as the starting point, in the form of graphic fusion and grafting, it conveys the visual perception of partners and partners, and strengthens the cooperative and symbiotic relationship between Mengdi and customers. At the same time, the stitching of the left and right graphics also represents the integration of fabrics and clothing.
On the whole, it is shaped like a pair of dream wings, which is the bearer of Dreamworks, the dream of customers, the dream of Mengdi, and the dream of clothing and fabrics; at the same time, the graphics are like a shield, which is a symbol of Mengdi's strength.